ALD Automotive and Toyota Craiova delivered a fleet of 52 vehicles to a single client, within the “Toyota All Inclusive” programme; this is the largest order completed, up to the present time, under this partnership. The motor vehicles are Toyota Avensis and Corolla models and were delivered at the beginning of March to the Casa Noastra company, a producer of window and door systems that owns the QFort brand.
The fact that the beneficiary choose the two partners, ALD Automotive and Toyota Romania, represents a recognition of the success of the White Label operational leasing product, implemented for the first time in Romania.
Ștefan Cherciu, shareholder of the Casa Noastra company: “ALD Automotive and Toyota Craiova – Top Serv Motors are the best choice for our needs. The quality of the services provided under the Toyota All Inclusive programme, the reliability of the motor vehicles and the tailored consultancy services helped us identify the best solution for the chosen fleet. We are convinced that this partnership is a long lasting one and that it will bring benefits to us and to the two companies”.
Toyota All Inclusive is the first White Label* operational leasing product on the Romanian market, addressed to local entrepreneurs, and it represents a comprehensive service package involving Toyota as manufacturer and retailer through the network of Toyota authorised dealers and ALD Automotive as provider of operational leasing services.
Since the launch of the Toyota All Inclusive product, the delivered vehicles have included volume models, such as Corolla and Aygo, premium vehicles, such as Rav 4, Land Cruiser or Lexus, and even Toyota and Lexus hybrid vehicles.
Toyota All Inclusive was launched in June 2015 and was well-received by the market. The product is mainly addressed to SMEs and self-employed persons that require new motor vehicles and fully predictable costs, but it is also addressed to local companies with significant fleets, that require full services for a permanent mobility. By means of the operational leasing contract, the clients benefit from a fixed monthly rate, which includes a series of services provided by the Toyota service shop: vehicle maintenance, tyre changing and storage, vehicle replacement, non-stop support, complete insurance and damage management. Moreover, the product may be accessed without a down payment, given that the client pays only for using the vehicle and that, at the end of the contract, said client does not have to manage the vehicle sale.
Toyota Craiova – Top Serv Motors delivered the 52 vehicles. The relationship between Casa Noastra and Toyota Craiova began in 2005, when, under a different partnership, 175 Toyota motor vehicles (Land Cruiser, Hilux, Avensis, Corolla, Auris and Yaris) were delivered to the PVC joinery manufacturer.
*The White Label term refers to a product or service created by a company and provided to another company to be communicated and sold on the own behalf. However, the basic service remains under the responsibility of the manufacturing company, which remains authorised for ensuring the full functionality thereof.