ALD Automotive, one of the top players on the operational leasing market, and Toyota, the no 1 car producer in the world, sign an exclusive global partnership and launch a White Label product*. The program is part of a European partnership signed by ALD Automotive group and Toyota Motor Europe and is currently available in 5 countries around the world, including Romania, through the leasing operational product Toyota All Inclusive.
Toyota All Inclusive is the first White Label product in Romania and represents a financial services package, which involves Toyota as a car producer and seller, and ALD Automotive as a provider of operational leasing services. This financing solution is available at all 22 authorized Toyota dealers in Romania and offers exclusive conditions for the brand’s clients.
The product is aimed at local companies, no matter their location, including SMEs and PFAs, offering these type of companies the perfect mix between the reliable and durable Toyota cars and adjacent services and ALD Automotive expertise, consulting and support.
The major advantage for the client is that the management and financing solution for one’s fleet is outsourced to a partner with more than 10 years’ experience, ALD Automotive, which will also be operating the fleet and offering personalised solutions. Through the operational leasing contract, clients will receive a full cost analysis (TCO), which will lead to cost optimization and will have a fixed monthly rate, offering them full cost predictability. Furthermore, this product does not involve immobilization of resources in advance and the client will pay exclusively for the usage of the car and will not have to worry about the resale of the car at the end of contract. Due to the Toyota All Inclusive package clients will receive convenient prices on the reliable Toyota cars, will have national coverage through the dealership network, 5 years warranty for all models and the “Toyota Eurocare” service, available throughout Europe.
For the companies taking on the Toyota All Inclusive product, Toyota will be managing all interventions in its dealers: maintenance of the car, tire changes and storage and replacement vehicle, insuring quality services and a high mobility degree, in a one stop shop. All these services will be done at the Toyota shops, but will be contracted through ALD Automotive. Furthermore, ALD Automotive will provide the financing and insurance service.
The partnership between ALD Automotive and Toyota has been successfully implemented until now in countries such as Spain, Italy, France and Sweden and will be soon available in other parts of Europe, in Belgium, Portugal, Czech Republic, Turkey, Bulgaria and Hungary.
*The White Label term defines a product or a service created by a company and offered to another company to be communicated and sold in its own name. The basic service is still outsourced to the producer, which needs to insure its full functionality.
The ALD Automotive Group
ALD Automotive is a leader in the full service leasing and fleet management markets. With an unprecedented geographic footprint, in-depth expertise in its different businesses, a strong innovative approach and a renowned service quality, the ALD Automotive Group is a major player on the international market with confirmed strong positions: 2nd in Europe and 2nd worldwide.
ALD Automotive in Romania
Operational in Romania since 2005, ALD Automotive is the subsidiary of BRD – Groupe Societe Generale and the ALD Automotive Group. The company provides full service operational leasing by ensuring financing and a complete range of management services for vehicle fleets. ALD Automotive is certified by SRAC for the ISO 9001:2008 and ISO 14001:2005 standards.
TOYOTA MOTOR CORPORATION - It is for three consecutive years NO 1 in world car sales.
TOYOTA ROMANIA - Is part of the Inchcape Group, a British multinational company with a history of over 160 years, listed on the London Stock Exchange since 1958. In 2000, Toyota Motor Corporation has assigned distribution rights for Toyota and Lexus brands to Toyota Romania. Since 2008, Toyota Motor Corporation Toyota Company has granted Romania the status of National Marketing and Sales Company (NMSC) for the entire Balkans region. Currently, in Romania the distribution network comprises 22 dealers. Toyota is a pioneer for the future of mobility, enriching lives around the world through the safe and responsible modes of transportation. Through our commitment to quality, constant innovation and respect for the planet, we want to exceed expectations and be rewarded with a smile.
TOYOTA MOTOR EUROPE NV/SA (TME) – oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota’s European manufacturing and engineering operations. Toyota directly employs around 20,000 people in Europe and has invested over EUR 8 billion since 1990. Toyota’s operations in Europe are supported by a network of 30 National Marketing and Sales Companies across 56 countries, a total of around 3,000 sales outlets, and nine manufacturing plants. In 2014, Toyota sold 888,015 Toyota and Lexus vehicles in Europe. For more information, visit www.toyota-europe.com
PRESS CONTACT
ALINA PACIOIANU, Tel: 021 301 49 42
alina.pacioianu@aldautomotive.com
www.aldautomotive.ro